Stella Artois challenges Vancouverites to pour the perfect pint at B.C. regional Draught Master Competition

FROM Stella Artois

This summer, Stella Artois is holding its ninth annual quest to find Canada’s Draught Master. This is the first year that consumers are invited to enter the competition – the first of its kind in the world.

Mastering the perfect pour takes practice, so Stella Artois will be holding Draught Master qualifying round events throughout Metro Vancouver to teach beer lovers about the Nine-Step Pouring Ritual. Participants with the best pour will go on to compete in a regional championship on July 9^th at Ceili’s Irish Pub that will determine the three finalists who will compete in the national competition. The national competition will pit Stella Artois fans from across the country in head-to-head competitions for a chance to be crowned Canada’s Draught Master in Toronto on July 25. The Canadian champion will go on to compete in Stella Artois’ Global Draught Master Competition in New York, New York on October 29.

To learn how to pour the perfect pint of Stella Artois, please join us at the Stella Artois B.C. Draught Master Competition at Ceili’s Irish Pub on July 9^th at 8 p.m.

What: Stella Artois B.C. Draught Master Competition

· Twelve finalists from across B.C. going head-to-head in bracket-style pour-offs

· Learn the Nine-Step Pouring Ritual and compete against other spectators

· Stella Artois Brand Ambassadors, DJs/music and much more!

Where: Ceili’s Irish Pub

670 Smithe Street

Thursday, July 9^th
Competition runs from approximately 8 p.m. to 12 a.m.

For further information, please contact:
Lisa Bruce
Karyo-Edelman
604-623-3007 / lisa.bruce@karyo-edelman.com