From a one-man operation to a team of 80 people.
From a laptop and a dream to a Canadian culinary destination.
From a 400 square foot stall in the Public Market to a new purpose-built 3500 square foot green construction.
From Vancouver to British Columbia to Canada.
Last week the brand new Edible Canada at the Market officially opened its doors to the public. The 3,500 square foot culinary centre in the heart of Granville Island is home to a vibrant bistro and artisan food retail store. The space is dedicated to promoting the best of BC and Canada, reflected in the locally based menus, wine list and retail products. Market-fresh seasonal cuisine determines the menus and fresh sheet – with Chef de Cuisine Jennifer Dodd searching the aisles of next door’s Granville Island Public Market for daily inspiration. The restaurant is open for breakfast, lunch and dinner daily, and while the ingredients are of the highest possible quality, prices are kept reasonable and the dishes accessible. Signature opening menu items include Duck Fat French Fries with Bacon Aioli, Birch Syrup & Kasu Sablefish, and Gluten Free Fish & Chips. The beverage program is entirely Canadian – from Vancouver’s SIP Soda, to boutique BC wines, to craft beer from Quebec, and single malt whiskey from Nova Scotia. Edible at the Market is also the only Vancouver site for highly regarded Nichol Vineyard wines on tap – Pinot Gris and Nine Mile are delivered in kegs and tapped to pour through the bar’s draught lines.
The bistro seats 170, including an expansive patio perfectly sited for prime people watching. For those on the go there’s a take out window with a menu of quick and tasty handheld bites, as well as a barista-staffed full-service Salt Spring Coffee bar. Inside is a glassed-in private demonstration dining room, the new site of Edible Canada’s popular Guest Chef Market Dinner Series, and also available for private dinners and events. Every facet of the space was designed with sustainability in mind – from the recycled fir table tops, to the beach-scavenged cedar hostess stands (carved by Granville Island carver Clarence Mills). Both the main open kitchen and the demo kitchen are stocked with state of the art equipment, and a Vivreau water filtration system eliminates the need for bottled still or carbonated water. The sustainable measures extend to the exterior as well, with two electric vehicle plug-in parking stalls, and the patio lined with planter boxes of herbs and vegetables.
President and founder Eric Pateman has orchestrated and overseen the operation every single step of the way. Pateman has grown his company from a tiny one-man culinary concierge service into one of the leading ambassadors of Canadian cuisine. Beginning simply as Edible Vancouver in the spring of 2005, Eric widened his scope beyond city limits with a culinary artisan retail store in the Public Market and expansion to Edible British Columbia. In 2010, only 5 short years after the company was founded, EBC took another big leap and became Edible Canada. Eric’s vision to introduce the public to the very best Canadian culinary artisans was realized.
The new Edible Canada at the Market solidifies the company’s standing as Canada’s preeminent culinary tourism and locavore retail company. In addition to the bistro and retail & online artisan food store, Edible Canada offers daily chef guided Granville Island Market Tours, demonstration guest chef Market Dinners, Gourmet Kayaking Weekends, and the popular Amuse Bouche newsletter and blog. The launch of their brand new photo-rich website,www.ediblecanada.com, coincided with the opening of the new space. In addition to housing the tour booking engine and blog, there are more than 100 full colour recipes from both Edible Canada’s culinary team and the dozens of BC’s top guest chefs who’ve joined Market Dinners over the years.
According to Pateman, “all of the different facets of the company intertwine and work together very well – from the bistro and the retail store sharing the same space, to the guest chefs utilizing products off our shelves in their recipes, to the chef guided market tours, showing guests where the ocean wise fish is coming from that they can order for lunch in our bistro – it’s all very cohesive and fluid. Everything we do reflects our tagline – Sightseeing for your taste buds. This space is a testament to the hard working producers and farmers within our province, and now with this scope and scale we can bring in products from other provinces and territories as well. Vancouver is a world class culinary destination, and with 12 million people passing through Granville Island annually, let’s show them how incredible Canadian food and wine is.”
At a Glance
Edible Canada at the Market – a vibrant bistro in the heart of Granville Island and at the forefront of Canadian cuisine.
Sustainable Initiatives Include
· Supporting local producers and farmers on the menu & in the retail store
· Recycled fir table tops & reusable chalkboard wall treatment
· Nichol Vineyard Wines on tap
· Vivreau water filtration and bottling system
· Two electric vehicle plug-in parking stalls
· Planter boxes of herbs and vegetables lining the patio
· Organic & fair trade Salt Spring Coffee program
Edible Canada at the Market Management Team
*bios available on website
Eric Pateman, President & Founder
Jennifer Dodd, Chef de Cuisine
Diane Butt, General Manager
Tom Lee, Sous Chef
Kimi Grass, Operations & Retail Manager
Treve Ring, Director of Liquid Assets
Kath Reuben, Sales & Marketing Manager
Erin Quinn, Operations Assistant
Tracy Proke, Assistant Retail Manager
Tony Peneff, Floor Manager
Donita Dyer, Culinary Tour Manager
For more information or to schedule interviews, please contact our communications department:
info@ediblecanada.com
604.558.0040
