Contestants to submit their own recipe between March 1st & May 31st
Who will be the gnarliest of them all? It will remain a mystery until the two Gnarly Head Gnarliest Burger contest finalists duke it out this coming July. The first ever Gnarliest Burger recipe contest kicks off in March 2010 when contestants from all over British Columbia and Alberta will submit their own renditions of a superior burger recipe for their chance to showcase their culinary fortitude at the Grand Finale in Vancouver, BC. Recipes will be judged by their overall gnarly factor: taste, creativity of ingredients and visual appeal.
The judging panel will be comprised of renowned food & wine industry pros:
– Tim Ellison, certified Chef de Cuisine, Sommelier and Instructor at the Pacific Institute of Culinary Arts
– Rob Feenie, Canada’s first Iron Chef and Cactus Club Food Concept Architect
– Judith Lane, BC’s own independent Wine, Food and Travel Writer
– Rhonda May, trend spotter and Western Canadian Food, Wine & Restaurants Publisher
– Kasey Wilson, food and travel writer, and editor of Wine Access magazine and Best Places Vancouver
– Werner Schonberger, Vice President of Select Wine Merchants, the Canadian importer of Gnarly Head Wines
“I am really looking forward to seeing the creativity of the recipes” said Werner. “Whether contestants will be reinventing their old time favourite burger with some tasty new toppings, showing off their ethnic background or just trying something new, we look forward to receiving all recipes.”
The Pacific Institute of Culinary Arts (PICA) in Vancouver will play host to the top 10 cook off, July 13th 2010. The students of PICA will prepare the 10 burgers for the panel of judges who will then determine the final 2 contestants.
On Wednesday July 28th 2010, the two finalists will compete in a royal burger showdown. A public event, the finals will be hosted by Gnarly Head and PICA at the “Cambie Kitchen” of the 39th & Cambie BC Liquor Store. The Gnarliest Burger winning recipe will be tasted and be chosen live by the panel of judges. The winner will receive a Weber BBQ and their recipe will be featured in TASTE Magazine and the contest website.
To enter the contest visit the official Gnarly Head website www.gnarlyhead.com/canada
# # #
About Gnarly Head
Gnarly Head was launched in 2005 and takes its name from the free standing “head trained” vines found in older California vineyards that provide grapes for the flagship Gnarly Head Old Vine Zinfandel. These 35-80 year old vines have twisted trunks and branches that spread out in all directions sprouting leaves like unruly umbrellas – truly gnarly heads. Gnarly Head wines available in BC are Old Vine Zinfandel and Cabernet Sauvignon.www.gnarlyhead.com
About Select Wine Merchants
Select Wine Merchants is one of the leading privately owned wine and spirits import agencies in Canada. They represent key wineries from most wine producing countries as well as spirits from the Remy Cointreau Group, with annual sales close to 1.4 million cases. The company employs 75 people covering Canada from coast to coast who sell and market the portfolio’s products to the various provincial Liquor Boards, private retailers and licensed on-trade establishments. www.selectwines.ca
Press Contact
Valerie Fabre
Marketing Manager – Select Wine Merchants Ltd.
604.687.8199 – fabre@selectwines.ca
