Fulfilling Dreams with Strawberries and Cream
Each spring, COBS Bread and Big Brothers Big Sisters of Canada host a joint campaign to raise funds and awareness for Big Brothers Big Sisters agencies across the country. This year, COBS Bread has created a new limited-time scone flavour for Big Brothers Big Sisters, Strawberries & Cream, and is hosting a fundraising event in their bakeries on the weekend of May 12 and 13.
Strawberries and Cream
This year’s Big Brothers Big Sisters creation is a Strawberries and Cream Scone which is full of strawberry pieces, has strawberry cream cheese folded throughout and is topped with a decadent cream cheese icing. It is only available until May 16, so make sure you get it before it is gone!
Fulfilling Dreams
COBS and Big Brothers Big Sisters partner up each year to promote the ‘big’ need for more Big Brother and Big Sister volunteer mentors. The campaign posters and promotional materials in COBS Bread bakeries feature real Big and Little Brothers and Sisters, not models.
On the last weekend of the campaign, COBS celebrates by donating 50¢ from every scone sold to Big Brothers Big Sisters. Many bakery locations are joined by Big and Little Brothers and Sisters and offer a wide variety of activities and treats. This year’s scone fundraising weekend is on Saturday, May 12 and Sunday, May 13.
COBS is also the proud recipient of the 2012 Big Heart Award, an award given out by Big Sisters of the BC Lower Mainland on an annual basis.
“It has been a pleasure to increase our involvement with Big Brothers Big Sisters over the past three and a half years. We continue to be impressed with the care and dedication shown by the organization’s volunteers and staff, and look forward to many more years of this beneficial relationship,” says Michelle Duck, Marketing Manager of COBS Bread.
Each of the 123 Big Brothers Big Sisters agencies depends on donations to help recruit volunteers and reach more children. Funding received from companies like COBS is used to conduct background checks on volunteers to ensure child safety and provide ongoing support for children, families and volunteers to build long-lasting relationships. In just the third year of this partnership, COBS hopes to raise more than $50,000 for Big Brothers Big Sisters agencies across Canada.
“COBS Bread has raised more than $95,000 for Big Brothers Big Sisters since 2009, which has allowed agencies across the country to provide many children with the support of a mentor. In addition, COBS has raised awareness of the urgent need for more Big Brother and Big Sister volunteers. COBS’ in-store campaigns have inspired many men and women to volunteer their time to provide encouragement and support to a young person in need in their community. We are so grateful for COBS’ support of mentoring,” says Justine Greene, Executive Director of Big Sisters of BC Lower Mainland.
About COBS Bread
COBS Bread is part of the world’s most successful franchise bakery network – Bakers Delight – an Australian-owned company. Bakers Delight has been in operation for more than 30 years and has more than 700 bakeries across Australia, New Zealand and Canada where the company operates as COBS Bread. All of COBS’ baked goods are made on the same day they are sold ensuring that everything is fresh and delightful. Any unsold items are donated daily to various local charities and food banks.
For more information, please visit www.cobsbread.com.
About Big Brothers Big Sisters of Canada
Big Brothers Big Sisters is the leading child and youth volunteer-based mentoring organization in Canada. Big Brothers Big Sisters agencies match children and youth with volunteer adult mentors who provide a positive influence in lives of these Little Brothers and Sisters when one is needed. Currently, more than 30,000 children are being served by 123 agencies in more than 1,000 communities across Canada.
For more information, please visit www.bigbrothersbigsisters.ca.
