First release from innovative partnership launches this Spring

Artisan Food and Beverage Group Inc. and Artistech Newmedia are excited to announce the launch of include() wine, the world’s most social wine. Made with passion and aimed squarely at web-savvy wine lovers, the branding of include() wine is being developed through a sharp, smart interactive online campaign.
The campaign asks Twitter users and Facebook friends to complete the phrases “Wine goes best with” and “Include wine when”. The favourite responses are gathered into the label design that’s a contemporary and playful take on the role that social media play in our lives.

The first include() wine release is set for this May. It will be a Merlot Rosé made from premium grapes from the Black Sage Bench near Oliver, BC. After visiting the vineyard, winemaker Mark Simpson was impressed with the quality of the fruit and decided to turn it into a robust Rose, a serious food wine inspired by a trip to Southern France The wine was made at the Alto Wine Group in Okanagan Falls, with guidance and encouragement from consulting winemaker Tom DiBello and winery owner Alan Dickinson.

The include() story will continues this fall with the release of its first red, an authentic Bordeaux-style red wine made with a blend of the finest Merlot, Cabernet Sauvignon, Malbec, Petite Verdot, and Cabernet Franc grapes to be found in BC. The team is especially excited about this release: the inaugural include() wine red will be one to remember! In preparation, Mark has been doing lots of barrel work and trial blends with Tom and Alan through the winter and the raw materials are very, very delicious. Tasting events will be held in Vancouver and Kelowna this spring.

include() wine is essentially a “business card on a bottle” for a marriage of great design, social media and winemaking for both joint venture partners. The is the first in a series of wines being launched by 10-time World Championship medal winning Brewmaster and winemaker Mark Simpson and Artistech Newmedia, a innovative Kelowna-based creative digital agency.

For more information on include() wine, visit www.includewine.com or www.facebook.com/inclwine. To learn more about the partners behind include (), visit www.artisangroup.ca or www.artistechnewmedia.com.

For media enquiries, please contact Mark Simpson at 604-862-3420 or mark@artisangroup.ca