Launches Annual Campaign in support of The Canadian Breast Cancer Foundation
Canada Safeway is pleased to partner with Food Network celebrity Chef Ricardo to launch Safeway’s annual October fundraising campaign in support of the Canadian Breast Cancer Foundation (CBCF).
This unique partnership was inspired by Safeway’s longstanding relationship with CBCF and Ricardo’s personal connection to the cause, as his wife is a Breast Cancer survivor. During the campaign, Canada Safeway customers are invited to make a donation at the check stand when shopping at their local Safeway. When a donation of $2.00 is made, customers receive a limited edition “Eating Well” booklet featuring recipes from Ricardo or a coupon for Safeway products including the new Open Nature Ice Cream and Salad Dressing. Ricardo and Safeway have also dedicated 10% of the sales of the Ricardo cookware line to CBCF during the month of October.
Over $8 million has been raised for CBCF by Canada Safeway during the past nine years that has helped to create research projects that are bringing treatments to patients more quickly and efficiently. The funds are also used to bolster one of the most critical aspects of breast cancer treatment – early detection.
“Medical science in the fight against breast cancer has come a long way in the past decade. We’re glad that we could be a part of the evolution and honoured that our efforts have helped save lives,” saidChuck Mulvenna, President and Chief Operating Officer for Canada Safeway. “The encouraging research results and the utilization of services to aid in early detection are proof of the power of partnerships between businesses and medical science.”
Safeway employees are known for their enthusiasm and support which make all of this possible. During the campaign, stores and employees are decked out in pink decoration and attire. Employees often volunteer their time, plan special events in the community and utilize their talents to raise money for the cause.
Safeway’s Breast Cancer Awareness fundraiser is the second of two annual cancer campaigns. Each June Safeway raises money to combat prostate cancer, one of the most prevalent forms of cancer in men. To date, the company has raised more than $15 million for cancer causes. Canada Safeway also contributes to a broad range of charitable and community programs and in 2010 donated more than $24 million to hunger relief, health and human services and programs focused on assisting people with disabilities.
About Safeway (Safeway.ca)
Canada Safeway, a wholly owned subsidiary of Safeway Inc. operates 224 stores acrossWestern Canada. Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers inNorth Americabased on sales. Safeway Inc. operates 1,694 stores in theUnited StatesandCanadaand had annual sales of $41 billion in 2010. The company’s common stock is traded on the New York Stock Exchange under the symbol SWY.
