Take Your Website To The Next Level: Photography Techniques and Marketing

You love to share your passion on your blog. You write killer copy, but somehow you feel like something is missing: Something to look at, something to support your words and create more impact.  Perhaps what’s missing is a beautiful photo. Join us on June 5 to network and learn from our panelists as they display their photography and share the techniques used to capture their stunning images.  You will take home tips and tricks for using photos to tell a better story, composing and styling a food photo, and using external channels to market your photos and increase traffic and attention.

Who Should Attend

• Healthcare professionals
• Food bloggers
• Fitness professionals
• Food /health PR and marketing professionals

This event is open to everyone (not just bloggers or photographers) interested in using photos to increase your online presence and to reach new readers who otherwise would not have connected with your work.

Speaker Line-Up

Ethan Adeland (@EthanAdeland)

Ethan has been a food blogger since 2009 and is the affable voice behind Tastes Better with Friends. Whether it’s through his blog, Twitter, Facebook or Instagram, he shares his honest adventures with the world around him. The stories usually involve being in the kitchen, behind his camera (or iPhone), traveling and simply living in both the online and offline world.  In April 2012, he was also named one of the top food bloggers in Canada by the National Post. Ethan also takes the idea of community-building to heart and in 2011, he co-founded the Food Bloggers of Canada with two other Canadian food bloggers. With a membership of over 500 food bloggers and growing, the FBC strives to offer a place where bloggers can grow, interact and learn from one another.

Veronica Patenaude (@LowFatVeganChef)

Veronica Grace Patenaude is a self taught at home “chef” and photographer who focuses on promoting an oil free and low fat vegan approach to a whole foods plant based diet and lifestyle. She honed her skills in the kitchen day after day from testing oil free vegan recipes out on her husband, family and friends. Most recipe books and restaurant foods are not vegan and too oily and high in fat and many modifications are needed to tweak things in the right direction. She decided enough was enough of modifying and altering existing recipes, and started writing down and photographing her own to share on her blog, LowFatVeganChef.com, and writes her own recipe ebooks now.

Ian Lee (@HealthCastleIan)

Ian has been the Director of Marketing at HealthCastle.com since 2007. He is also an avid photographer. More important now than ever in online publishing is to engage readers and leverage their viral power. Ian will show you how HealthCastle.com reach new readers and increase engagement with current ones by using food photographs.

No stranger to technology or business, Ian successfully started his web development company in 1996 and began managing websites and e-commerce initiatives for small businesses in between classes during graduate school. In addition to small businesses, Ian has worked for clients such as the Canadian Federal Government. Ian earned his Bachelor and Master of Science degrees from the University of British Columbia.

This event is hosted by HealthCastle.com – the largest online nutrition network run by Registered Dietitians.  Contact @HealthCastleGlo if you have any questions.