The Missing Ingredient Launches Canada Wide

missing ingredientThe must have monthly subscription service for Canadian foodies.

Is there something missing from your weekly dinner-time routine? Your dinner needs to meet the Missing Ingredient, a monthly box of inspiration delivered to your doorstep. Described best as a culinary adventure in a box, each monthly Missing Ingredient subscription provides hard-to-find ingredients paired with feature recipes, and practical tips from culinary professionals for subscribers to break out of their culinary rut.

It was a light bulb moment from Well Seasoned, a gourmet food store owner, Angie Quaale, “we hear it every day from customers to our gourmet food store – they are looking for some kind of inspiration in the kitchen, or twist on a regular dish,” says Quaale. “You don’t need to be a foodie or culinary pro to use the ingredients we fill the boxes with, you just need to be willing to try something new.”

Curated by the culinary experts at the Missing Ingredient, each ingredient is selected from Canadian producers and international artisans, providing recipients with a different adventure each month. Boxes feature more difficult to find ingredients from spices and kitchen gadgets to sweets. “We want to encourage people to think outside of the box – literally,” says Quaale. “We have kept the fancy packaging to a minimum, and have poured all of our attention into what is INSIDE the box. It is about breaking out of your cooking rut, and the experience you can have with family and friends when you gather to enjoy what you create with your missing ingredients.”

The Missing Ingredient team ensures that their recipes can be created simply from what comes in each monthly box, combined with what can be found at the local grocery store. The team has taken care of any leftover ingredients – each month the website features additional recipes for subscribers to use up leftovers, or order more of the items they loved. When you visit the Missing Ingredient online, don’t forget to check out their Meet the Maker series; a series that introduces visitors to a feature producer and their product, allowing recipients to get to know the person behind the product in their boxes. In addition, included recipes are designed to be easily modified for your favourite vegetarian or gluten sensitive culinary companion. The Missing Ingredient also provides a subscription option for people who are sensitive to gluten, with a Gluten Sensitive box.

The Missing Ingredient is a monthly subscription service that delivers inspiring culinary products direct to your doorstep. Ranging from spices to sweets, each box delivers a feature recipe card and chef`s tips to get you started on your monthly adventure, and help you master your Missing Ingredient items.

Learn more at missingingredient.ca