NORTH AMERICA’S FIRST AND ONLY WINE-SWIGGING BEEF LAUNCHES DISTRIBUTION ACROSS CANADA IN TIME FOR BBQ SEASON

In perfect time to hit the grill this summer, North America’s first and only wine-fed beef has officially launched distribution. Found in the kitchens of fine restaurants and butchers across Canada, Sezmu Meats treats their happy cows with a litre of red wine for a full 60 days before they are finished. The result; a tender, more flavourful meat that promises to whet the appetites of meat lovers everywhere.

Based, naturally, in the heart of British Columbia’s wine growing region, the company was founded by farmers Darrel Timm and sister Janice Ravndahl. Inspired by chef Gordon Ramsay who fed beer to his pigs, Ravndahl opted for wine being made right at her doorstep in the Okanagan Valley to enhance the meat of her Red Angus cattle. Enjoying a blend of cabernet sauvignon, cabernet franc and shiraz wine, the hormone-free cattle range happily in the Okanagan pastures before they move to the feedlot for their wine-swigging program. Only because serving organic wine is cost prohibitive, the cattle can’t be labelled organic.

Under the expert guidance and fine palate of renowned chef Michael Allemeier, Timm and Ravndahl found the perfect formula and Sezmu Meats was born. Named after the Egyptian God of wine, Sezmu has tempted the taste buds of chefs who appreciate the meat both for its flavour and the fact that the meat is raised locally from a small farm operation.

“What stands out to me the most when I’ve cooked Sezmu beef is the rich flavour that is developed from the cattle being wine fed. My favorite cut to cook is the rib-eye. No need to marinate the Sezmu, just use salt and pepper and allow the natural flavour of the beef to come through,” says David Robertson at the Dirty Apron Cooking School.

Restaurants that proudly serve Sezmu Meat on its menu include Chambar Restaurant and the Four Seasons in Vancouver, as well as Aura at the Nita Lake Lodge in Whistler. Those who want to throw a Sezmu steak on the grill at home can purchase product at The Dirty Apron Cooking School and Delicatessen and Market Meats in Vancouver, and The Cup Bistro in Squamish amongst others.

Based in Kelowna, British Columbia, Suzmu Meats produces hormone free, wine-fed beef to fine restaurants and butchers. For more information, call 250-681-0580 or visit our website at www.sezmumeats.com.