Trees are blossoming. Birds are chirping. Cyclists and runners are out in full force. Spring has sprung in British Columbia, and that can only mean one thing – summer is just around the corner! With longer days and warmer nights, a new local beverage, Dukes Dry Apple Cider is also blooming and is now being introduced to British Columbia.
“Surprisingly, not all people like beer,” says Tod Melnyk, President of Tree Brewing Co. “Since we live among the world famous orchards of the Okanagan, we thought it would be fun to develop a new product for those consumers looking for an alternative to beer or beverage that is complementary to their beer drinking occasions. So we came up with a new beverage, Dukes Dry Apple Cider, perfect for enjoying on any occasion.”
Dukes has a very ‘real’ taste compared to most other apple ciders and boasts a subtle apple flavour with a nice dry finish. There is nothing artificial in taste about it and at only 5% ABV it is very easy to drink and perfect for any occasion, whether it’s poured over ice or well chilled and straight out of the can.
“Our team developed this recipe over the last 18 months working alongside an award-winning winemaker to create a number of recipes that were tested extensively through taste panels until a winner was chosen last fall, marking the first Dukes Dry Apple Cider. We are really happy with the product, and are looking forward to hearing what consumers think as well,” says Melnyk.
Consumers are increasingly demanding more authentic-tasting and locally made products. Kelowna-based Tree Brewing and its new company Dukes Cider Co. is committed to making only the finest award-winning beer and now cider.
Dukes Dry Apple Cider is available in the ever-popular 6-pack can format, and is available at government and private liquor stores in British Columbia. For more information on Dukes Cider Co., fans can go to http://www.facebook.com/dukescider or follow us on Twitter at @dukescider.
About Tree Brewing Company
A company focused on quality, excellence and creating great tasting beer, Tree Brewing Company has been taking craft brewing seriously for 15 years. Located in beautiful Kelowna, British Columbia, Tree brews in small batches using only water, malt, hops and yeast to produce the highest quality, all natural, unpasteurized beer. The Tree family of Craft beers include Hop Head India Pale Ale, Thirsty Beaver Amber Ale, Cutthroat West Coast Pale Ale, Kelowna Pilsner, Beach Blonde Lager and Vertical Winter Ale. Special releases also make brief appearances depending on the inspirations of Brewmaster Stefan Buhl. In 2011, Tree Brewing also introduced its first cider to the lineup; Dukes Dry Apple Cider is the only 100% BC-produced Dry Apple Cider available on the market. For more information on Tree Brewing and its award-winning lineup, please visit www.treebeer.com.
