ETHICAL BEAN LAUNCHES FAIR TRADE CERTIFIED ORGANIC DOUGHNUTS

Today, Ethical Bean will begin serving the world’s first Fair Trade Certified Organic doughnut. Canadians consume more doughnuts per capita than any other country in the world, and British Columbians can now dunk, dip, and enjoy this latest offering from Canada’s second largest fair trade coffee company.

Made fresh daily from a secret company recipe, Ethical Bean Doughnuts come in gourmet flavours that put a modern spin on the classic treat. The ginger glazed pairs deliciously with the company’s Exotic blend (an Oprah magazine favourite), while lavender, sweet espresso chocolate glaze, cinnamon sugar, and maple glaze are perfect for dunking into lattes or just enjoying on their own. Company founder and CEO Lloyd Bernhardt is also betting dollars that his doughnuts will be a hit with the Vancouver Police Department, who are setting up shop in the former VANOC building, down the street from the roastery café.

In addition to traditional doughnuts, Ethical Bean will also be offering mini-e’s: delectable bite-sized treats that are ideal for dipping into the company’s organic blueberry compote, lemon cream cheese and salted caramel dipping sauces.

Ethical Bean doughnuts and Ethical Bean mini-e’s are available at the Ethical Bean café and roastery as well as the Ethical Bean Xpress locations at Granville and Commercial Skytrain stations, with more locations coming soon. 

About Ethical Bean

Ethical Bean Coffee Company roasts only 100% Fair Trade Certified and certified organic shade grown coffees from around the world. Founded in 2003, the Vancouver, BC, based company is committed to ensuring small-scale farmers receive a fair price for their efforts.  Ethical Bean coffee is roasted in Vancouver in a 100% carbon neutral facility built to LEED CI standards. For more information visit www.ethicalbean.com