Walter National Caesar Day With Funds To Second Harvest
With our social circles smaller, the month of May is looking and feeling different than usual for most. However, there are still classic customs that we can embrace to celebrate warmer weather, and each other. On Thursday, May 14 Canadian made favourite, Walter Craft Caesar and Paul Mason, aka Fashion Santa, are teaming up to celebrate National Caesar Day and to raise funds for Canada’s largest food rescue charity, Second Harvest. The organization uses direct delivery and its FoodRescue.ca online donation platform to redistribute nutritious food from donors across Canada to a network of 1,500 non-profits. You can order a Caesar Kit from Provence Marinaside, details here.
On May 14, Fashion Santa is challenging folks across the nation to change out of their track pants, get dressed up, fashion themselves a Caesar and share their stylish looks and classic Canadian cocktails on social media using the #CaesarSelfie hashtag. For each post shared on social using #CaesarSelfie, Walter Craft Caesar and Fashion Santa will collectively donate $5 to Second Harvest for the first 600 photos shared. This follows the pair’s previous collaboration last winter where they rang in the holiday season together, for a good cause.
The Super Simple Stay at Home Caesar Recipe
1 oz vodka or whatever you have handy (optional)
4 oz. Walter Craft Caesar Mix (any flavour will do)
Rim: lemon or lime, Walter Craft Caesar Rim (celery salt, Montreal Steak Spice or sea salt all work in a pinch (or go no rim – it’s a new world out there)
Garnish: whatever you’ve got kicking around
This makes no sense.
Marketing is definitely different these days.